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Jul 06, 2023

Why Doug DeMuro Thinks The New 2023 Hyundai Ioniq 6 Is "Interesting"

The new 2023 Hyundai Ioniq 6 doesn't look like a conventional sedan with it streamlined teardrop shape, distinct rear end, and pixelated design. The 2023 Hyundai Ioniq 6 arrived several months ago as

The new 2023 Hyundai Ioniq 6 doesn't look like a conventional sedan with it streamlined teardrop shape, distinct rear end, and pixelated design.

The 2023 Hyundai Ioniq 6 arrived several months ago as the South Korean automaker’s electric vehicle spearhead. Taking inspiration from the well-received Prophecy EV concept, the Ioniq 6 is a four-door Hyundai EV sedan with seemingly unusual features and details.

Popular Automotive YouTuber Doug DeMuro finds the Ioniq 6 quite cool and interesting, and the reasons are related to its overall unconventional design.

As the second Hyundai model to ride on the automaker’s exclusive Electric-Global Modular Platform (E-GMP), the Ioniq 6 is one of the very first models out of the 17 EVs that Hyundai promised to launch by 2030.

It comes with various interesting features, at a price that is interestingly and relatively low for an EV. As a fully electric midsized sedan, the new 2023 Hyundai Ionic 6 shares its architecture and mechanicals with the Ionic 5 crossover EV. Its base version offers 240 miles in range and only 149 hp of output. However, it’s pretty accessible with a starting price of around $41,900 (minus destination charges).

Tagged at around $56,100, its range-topping iteration offers 320 hp of output and 320 miles of range. While the Ioniq 6 doesn’t offer the performance capabilities of the Tesla Model S, it offers a more reasonable and accessible price.

But as DeMuro informed viewers, the Ioniq 6 is a cool vehicle with somehow deviates from the convention. This is how this EV could surprise the automotive market.

RELATED: The Breathtaking Interior Of the Hyundai Ioniq 6 Is Like Nothing Else

The Ioniq 6 has several unique and weird elements, such as the log-derived design of its key fob. But perhaps the weirdest yet interesting element of the Ioniq 6 is the pixel, which is essentially the signature theme of Hyundai’s Ioniq family of EVs.

There are pixels in several areas of the Ioniq 6 – more than in the Ioniq 5 – such as the headlights, running lights and turn signals, tail lights, bumper reflector, rearview mirror, trunk button, and more. There are also pixels in the front cabin, including on the steering wheel.

Another interesting element of the Ioniq 6 is its exterior shape and design. Hyundai shaped its body like a teardrop, which is uncommon for midsized sedans. However, this shape – along with the EV sedan’s low nose, active air flaps, wheel gap reducers, elliptical wing-inspired spoiler with winglet, full underbody cover, deflectors, and reduced wheel-arch gaps – actually helps the Ioniq 6 achieve an ultra-low drag coefficient of 0.22.

With that in mind, despite being cool and interesting with desirable elements inside and out, the Ioniq 6 may not sell as well as the Ioniq 5. DeMuro expects Hyundai customers to choose the Ioniq 5 electric SUV over the Ioniq 6 EV sedan, as it offers more advantages while having similar pricing points.

Source: Hyundai, Doug DeMuro on YouTube

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Julybien Atadero writes from the island of Cebu covering various automotive topics including new sports cars, classic muscles, pickup trucks and SUVs. While I like peace and quiet, I love playing with my kid. When I have nothing else to do, I watch documentaries and animations.